What is Circular Economy?

Every year, over 350 million tons of plastic waste are generated. More than 60% of it comes from consumer goods, and only 9% is recycled. In Norway, we have one of the highest per capita consumption rates, so we need more circular services.

We understand that solving the waste problem on your own can seem like an impossible task. That's why the circular service På(fyll) exists.

Reusing Plastic Packaging

One way to contribute to a greener and more environmentally friendly society is to reduce the use of single-use plastic packaging. We give Norwegian households and individuals the opportunity to participate in the environmental effort by reusing packaging for various cleaning and soap products.

To achieve the climate, environmental, and sustainability goals we have committed to by 2030, Norway needs more circular services like På(fyll). Services that help you lead a greener life. We must transition from today's use-and-dispose mentality to a circular economy and reuse, as reflected in the National Strategy for a Green Circular Economy.

Circular Economy Illustration

What is Circular Economy?

In a circular economy, products are used repeatedly in a loop to reduce waste. The transition from a linear to a circular economy requires a change in mindset, as well as changes in design, production, and production methods.

You as a consumer must be given the opportunity to consume without generating waste, without them having to sacrifice something they need in everyday life. It's about using resources more efficiently. If we can transition to a circular economy, we will reduce greenhouse gas emissions and other pollution while opening up new green business models.

In UN Sustainable Development Goal 12: Responsible Consumption and Production among other things, it is stated that we must significantly reduce waste through prevention, reduction, recycling, and reuse by 2030.

UN's Sustainabilty Goal #12: Responsible consumption and production

På(fyll)'s Role in the Circular Economy

Norway and we Norwegians can contribute by becoming more active in the circular economy. In recent years, we have heard that a green train is going through Europe, and with that comes many new demands on how we should use our resources better and make things more circular. På(fyll) is circular "by default" and therefore more sustainable, it is in our DNA. The more products we sell, the more plastic waste is eliminated because of our refillable containers, which we take back and use again and again. We also hope that we can inspire other Norwegian companies to come up with new circular services.

The important transition is happening now. Circular Norway, which is a driving force for transitioning Norwegian businesses and municipalities to a circular economy, collaborates with leading environmental initiatives in Europe with the goal of enabling Norway to meet the climate and sustainability targets of the Paris Agreement.

Products

  • Hand soap - klar
    Hand soap
    kr 104,04
    klar
    115,60 kr/l
  • Shower gel - klar
    Shower gel
    kr 153,03
    klar
    170,03 kr/l
  • Laundry detergent - klar
    Laundry detergent
    kr 146,46
    klar
    73,23 kr/l
  • Laundry detergent - Omo Color
    Laundry detergent
    kr 160,51
    Omo Color
    80,26 kr/l
  • Dish wash - Zalo
    Dish wash
    kr 50,67
    Zalo
    56,30 kr/l
  • Hand soap - lano
    Hand soap
    kr 71,22
    lano
    79,13 kr/l
  • Kitchen spray - klar
    Kitchen spray
    kr 138,76
    klar
    154,18 kr/l
  • Dish wash - klar
    Dish wash
    kr 98,30
    klar
    109,22 kr/l
  • Laundry detergent - Milo
    Laundry detergent
    kr 189,34
    Milo
    94,67 kr/l
  • Shower gel - Dr. Greve
    Shower gel
    kr 145,08
    Dr. Greve
    161,20 kr/l
  • Bathroom spray - Jif
    Bathroom spray
    kr 71,45
    Jif
    79,39 kr/l
  • Kitchen spray - Jif
    Kitchen spray
    kr 71,58
    Jif
    79,53 kr/l
  • Laundry detergent - Blenda Sensitiv Hvit & Farget
    Laundry detergent
    kr 130,38
    Blenda Sensitiv Hvit & Farget
    72,43 kr/l
  • OMO Ultra White liquid detergent  - Omo
    OMO Ultra White liquid detergent
    kr 104,94
    Omo
    58,30 kr/l
  • Universal spray - Jif
    Universal spray
    kr 47,59
    Jif
    52,88 kr/l
  • Green soap - Krystal
    Green soap
    kr 95,28
    Krystal
    52,93 kr/l

Other articles

  • Circular economy is the solution
    Circular economy is the solution
    Sustainability
  • Meet the founder: Bård
    Meet the founder: Bård
    About På(fyll)
  • How does it work?
    How does it work?
    What is På(fyll)

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