How did you find your way into På(fyll)?

Lene and I have worked with each other before and I was lucky enough to be crowned Lene Ljødals “clone” - and step in for her while she is on maternity leave and I dove headfirst into this På(fyll) adventure!

What excites you the most about working with På(fyll) and what motivates you every morning?

I just love and admire the culture at På(fyll) and the forward way of working, remote and async. It has so many great benefits and gives you a lot of perspective on what efficiency is and how it should be measured. Our mission is so important and a motivation in itself, but I really think the way of work is a breath of fresh air!

Can you give us a glimpse into a typical day working at På(fyll)?

The days very much are up to oneself, but as a part of the MarComms team we are involved in all marketing related activities, whether it be customer support, create content, lay strategies for marketing, newsletters - you name it.

The appreciation for the work you put down, hands down. But also, the fact we get to work with changing behavior and consumption patterns - we are making history as we speak. That's pretty cool if you ask me.

Meet our Interim Marketing Director, Matilda

Matilda Larsson shares her experience as the interim marketing director of På(fyll). Learn about her role, remote and async work culture, and changing people's shopping habits completely.

Meet our interim Marketing Director, Matilda

Klar

Klar hand soap is a gentle and caring hand soap with carefully selected ingredients. The product has a mild and exciting scent of gooseberry and green tea, and has been developed especially for Nordic conditions. Dermatologically tested on sensitive skin, Nordic Ecolabelled and vegan.

Soap dispenser

Hand soap

Klar shower gel now comes with the popular scent of gooseberry and green tea, the same scent that is in Klar hand soap. The shower gel consists of carefully selected ingredients, is dermatologically tested on sensitive skin. It is of course also Nordic Ecolabelled and vegan. Shower soap with a pleasant fresh scent of gooseberries and green tea.

Squeezy bottle

Shower gel

zalo

Zalo is a classic in Norwegian households - and has been since
1951. The liquid dishwashing detergent for manual dishwashing is very effective on grease and dirt. Our 900 ml refill container replaces 3 regular 300 ml plastic bottles.

Squirty bottle

Dish wash

lano

Lano is a mild and effective hand soap with a pH value close to the skin's own. It contains moisturising ingredients and has been dermatologically tested on sensitive skin. Lano is and has been a family favourite for generations. Lano for small, and Lano for big. Our 900 ml refill container replaces 3 regular 300 ml plastic bottles.

klar

Klar kitchen spray is effective for washing in the kitchen and is tough against dirt and grease. The variant contains carefully selected ingredients and is dermatologically tested on sensitive skin, Nordic Ecolabelled and vegan.

Spray bottle

Kitchen spray

Klar dishwashing soap is tough on dirt and grease, and is long-lasting in use. The product contains carefully selected ingredients that make the dishes efficient, without unnecessary chemicals. A smart and sustainable choice, quite simply. Klar dishwashing soap is dermatologically tested on sensitive skin, Nordic Ecolabelled and is vegan. It has a mild and pleasant aroma of ginger and red clover. The product is concentrated and easy to use, you only need approx. ½ teaspoon detergent to a basin of water.

grumme

Grumme Dishwashing Liquid Nature is a true Swedish classic. Grumme Diskmedel Natur is a concentrated hand dishwashing liquid that is effective and has good cleaning performance in both hard and soft water, while being even more environmentally friendly and gentle on your skin. The dishwashing liquid has a scent of true Swedish nature. Do not overdose – Grumme dishwashing liquid is concentrated and effective – 2 ml is enough for 5 liters of water. The dishwashing liquid is vegan and certified by the Vegan Society.

Dishwashing Liquid Nature

Grumme Liquid Color Wash is a liquid detergent that effectively removes stains from coloured clothing and fabrics. The coloured detergent contains ingredients that bind up loose colour pigments in the wash water, which prevents it from discolouring the laundry. The liquid detergent also has a pleasant scent and is effective already at 30°.

Dosing bottle

Laundry Detergent

dr. greve

Dr. Greve Nourishing Shower Gel is a gentle and nurturing shower gel for dry skin. The shower gel is pH-balanced and soap-free, and does not dry out the skin as normal shower gel can do. The gel consistency and mild fragrance give a clean and refreshing feeling. With documented effect - specially developed for skin exposed to the Nordic climate with temperature fluctuations and dry air. Dermatologically tested on sensitive skin.

Jif Bathroom Spray effectively removes limescale and dirt and provides a sparkling clean and fragrant bathroom. The bathroom spray now has a milder content and is gentler on you*. The spray contains carefully selected ingredients that are tough on dirt. Still just as effective!

*Compared to previous Jif Bathrooms.

Bathroom spray

Jif Kitchen Spray is designed to dissolve typical kitchen dirt and grease, it is effective and gentle in use. The spray now has a milder content and is gentler on you*. With Jif Kitchen, the kitchen is spotlessly clean, it is still just as efficient!

*Compared with previous Jif Kitchen.

blenda sensitiv

Blenda Sensitive White & Colored is a perfume-free detergent specially developed for sensitive skin, while being tough on stains. Blenda sensitive is easily removed from the laundry and washes completely clean.

- Suitable for both colored and bright clothes
- The products are recommended by Asthma Allergy Nordic

Laundry detergent

Omo Ultra White liquid detergent has an optimal composition of active ingredients that effectively removes tough stains, bad odors and keeps white clothes white. Liquid OMO dissolves quickly in water and quickly penetrates the fabric's fibres. The detergent is easily rinsed out of the laundry and is therefore well suited for short washing programmes, washing at low temperatures and hand washing.

OMO Ultra White liquid detergent 

Jif Universal Spray is perfect for cleaning glossy surfaces of glass and mirrors. The spray now has a milder content and is gentler on you*. The easiest way to a shield-free result! Still just as effective.

*Compared to previous Jif Universal

Universal spray

krystal

Krystal Grønnsåpe is a genuine natural product made from pure plant oils with a delightful scent. Krystal is gentle on all wood surfaces and the environment, and quickly breaks down into natural components after use.

Green soap

Klar laundry detergent is gentle, at the same time as it is tough on dirt and stains. The product contains carefully selected ingredients that give you clean clothes, without unnecessary chemicals. A smart and sustainable choice – good for you, good for the planet. It is suitable for washing colored and white clothes, and has a mild and pleasant scent of gooseberry and white. Dermatologically tested on sensitive skin, Nordic Ecolabelled and vegan.

milo

Milo liquid laundry detergent is the first choice for washing wool, silk, and other delicate fabrics. Natural fibres like wool and silk have special properties that need extra care to maintain over time. Milo is specially developed to look after wool, silk, and other delicate fabrics. Hence, you can confidently wash garments you wish to handle extra gently with Milo.

Milo is lightly perfumed and gives a delightful fragrance to your clothes. The wool-cleaning system dissolves stains and gently lifts them away from the fabric.

OMO is a liquid laundry detergent that is effective on stains. It dissolves quickly in water and penetrates quickly into the fibres of the laundry. Liquid OMO is easily rinsed out of the laundry and is therefore also suitable for short wash programmes and washing at low temperatures.

Zalo Sensitive is a liquid dishwashing detergent with a mild and pleasant scent, and a pH level close to that of your skin. This hand dishwashing liquid is gentle on the hands but tough on grease and dirt – for a sparkling clean wash! Zalo Sensitive meets the strict requirements of the Nordic Swan Ecolabel for hand dishwashing detergents. A sensitive option for dishwashing that is gentle on the hands and contains ingredients that remove bad odors.

Zalo Sensitive liquid dishwash

Lano Lavender is a mild and effective hand soap with a pH value close to that of the skin. Lano Lavender has an aromatic scent reminiscent of soothing lavender fields, leaving a clean and pleasant feeling.

Lavender hand soap

Zalo Sensitive Kitchen Hand Soap is a mild and gentle hand soap that is perfect for use before, during, and after cooking. The hand soap contains ingredients that can neutralize unpleasant odors from, for example, fish and onions, leaving your hands completely clean without drying out the skin.

Zalo Sensitive kitchen hand soap

Lano shower gel – now with a new and milder formulation. The soap contains moisturizing ingredients that gently cleanse and care for the skin. It has the same pH value as the skin and is dermatologically tested on sensitive skin. Perfect for both young and old!

Dr. Greve

Dr. Greve Sensitive Intimate Wash is specially developed for daily cleansing of the intimate area. It contains cranberry extract, known for supporting women's intimate hygiene.
Dr. Greve Sensitive Intimate Wash has a pH value of 3.5 and contains lactic acids that help maintain the natural protective function of the intimate area. It has a lovely, soft texture, a discreet scent of cleanliness, and leaves a fresh and comfortable feeling.
The product is dermatologically tested on sensitive skin.

Dr. Greve Sensitive Intimate Wash

Dr. Greve Sensitive Shower Gel is a fragrance-free, skin-friendly, and pH-balanced shower gel suitable for both adults and children. The shower gel is specially developed for dry and sensitive skin, which often needs extra care when exposed to the Nordic climate. It keeps you clean and refreshed without drying out the skin.
Sensitive Shower Gel is Nordic Swan Ecolabel certified and dermatologically tested on sensitive skin.

Sensitive Shower Gel

Milo

Milo Fragrance-Free is a liquid laundry detergent for wool washing. It is free from perfume and dyes and is specially developed for sensitive skin. The detergent cares for wool, silk, and other delicate fabrics that require extra gentle handling. Milo Fragrance-Free is Nordic Swan Ecolabel certified and recommended by Asthma Allergy Nordic. test

Milo Fragrance-Free liquid laundry detergent

OMO Active & Sport is a liquid laundry detergent specially developed for sports and leisure clothing.
The formulation contains FibreFRESH™ technology that effectively removes bad odors from clothes.
Suitable for both indoor and outdoor clothing, such as technical sportswear, microfiber, thermal underwear, Gore-Tex/shell clothing, fleece, softshell, ski clothing, and snowsuits.

Meet our Interim Marketing Director, Matilda

How did you find your way into På(fyll)?

What excites you the most about working with På(fyll) and what motivates you every morning?

Can you give us a glimpse into a typical day working at På(fyll)?

What's the best thing about På(fyll)?

Products

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